Pop art: Edmonton photographer's work to feature on Jones Soda bottles

Peggy Fulcher, an avid photographer from Edmonton, is set to make her mark in pop culture, specifically soda pop culture. Combining her passion for photography and classic cars, she entered a captivating photo of vintage Volkswagen cars into a contest hosted by Jones Soda. Fulcher, who dabbles in photography as a hobby, has a penchant for capturing various subjects. Her diverse collection of photos often finds its way onto greeting cards, which she generously shares with friends and markets for potential sale.

In 2022, she attended a Volkswagen festival at Queen Mary Park in Edmonton, where she seized the opportunity to capture several striking images, including a mesmerizing shot of vintage cars lining up. Little did she expect that this particular photo would catch the attention of Jones Soda when she submitted it to their contest.

Receiving the news that her photo had been selected to grace the label of Jones Soda's strawberry lime flavor left Fulcher ecstatic. She was one of the fortunate few, comprising only one percent of all submissions, to have her photo chosen for this honor.

While not every bottle of the strawberry lime flavor will display her photo, Jones Soda has assured Fulcher that a substantial number of her bottles will be distributed in Canada. This acknowledgment holds significant value for Fulcher, marking the first time her work has garnered such widespread recognition.

The statement from Jones Soda sheds light on their decision-making process, expressing their intrigue in the community surrounding the cars featured in Fulcher's photo. They seek to evoke a sense of connection and curiosity among consumers, especially those with a Canadian background, by showcasing Canadian photographers' work on their labels.

Furthermore, Jones Soda draws parallels between the vintage cars and their soda, emphasizing the nostalgic and evocative qualities they share. The company's thoughtful commentary reflects their appreciation for the cultural significance of Fulcher's photography and its alignment with their brand.

As the bottles featuring Fulcher's photo are expected to hit the shelves in the next two months, the anticipation for this collaboration between an enthusiast artist and an iconic soda brand continues to grow.